Vehicle graphics
Jumbo Food Truck: distinctive yellow, down to the details
A compact catering trailer with a clearly recognisable Jumbo identity.
Black lettering, food illustrations and a yellow base give Jumbo Bergen op Zoom Vogelaar’s catering trailer a distinctive appearance.
The story behind this project
A recognisable identity wherever it goes
A catering trailer does more than provide a practical serving point. It also needs to communicate the brand behind it. For Jumbo Bergen op Zoom Vogelaar, we applied graphics to a compact food trailer. Its familiar yellow base is complemented by black logos, large lettering and playful food illustrations.
The shape calls for a design that works from several directions. The side panels, rounded front and rear each have their own composition while sharing the same clear visual language.
Printed film and cut lettering work together
The graphics combine printed film with separately cut lettering. Printed panels carry the illustrations, while the Jumbo logo and Food Truck wording use gloss black film. The main brand elements remain sharp alongside the finer line drawings.
A gloss laminate protects the printed graphics during normal use and provides a neat finish. The existing yellow paint remains an integral part of the design.
Designed around the serving hatch
Opening the serving hatch changes the appearance of a food trailer. The name and illustrations are distributed across the fixed panels so the design remains coherent around the serving point.
Panel joints, edges and the hatch opening all influence installation. Careful positioning helps prevent important lettering from being interrupted by an awkward seam or opening.
A trailer that carries the brand
The finished trailer has a consistent identity across its large panels and smaller details. Colour, lettering and illustration give a compact vehicle a clear commercial presence.
Want your catering trailer, food truck or company vehicle to reflect your brand? BlinkOut can help with the design, film selection and careful application.
Your brand could be next
Ready to get your brand noticed?
Tell us what you have in mind. Taking inspiration from this project, we can help you find the right approach for your brand.
