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A BlinkOut project

Shop restyling for Visgilde Roosendaal

A renewed identity from façade to counter.

Wrapping, wall imagery and illuminated signage coordinated Visgilde’s shop at Nieuwe Markt.

Refurbished Visgilde interior with counter lettering and a fishing boat wall graphic

The story behind this project

One direction inside and outside

Visgilde wanted a modern recognisable shop in Roosendaal. BlinkOut combined interior film, imagery and exterior signage. Blue and orange gave way to grey, black and concrete effects, retaining existing elements where possible.

We coordinated advice, production and installation. The design connected façades and lightboxes with counters, tables and walls to create a coherent shop appearance.

Black wall panels with the Visgilde logo and a fried-fish menu on a white-tiled wall in a modern fish shop.
Fish shop facade with a large Visgilde sign and a tensioned full-colour banner featuring fish imagery and promotional text on the brick frontage.
Fish shop seating area with tables beside glazing fitted with matt film and subtle fish icons for privacy and atmosphere.
Black toilet doors with subtle pictograms and wayfinding signs on a white-tiled wall in a commercial interior.

New finishes for existing elements

Toilet doors received matt black film and appropriate symbols. Tiles and tables gained dark grey or concrete finishes. Counters and display cases followed the same direction, with a dimensional Visgilde logo.

Coordinate production and installation with shop use

BlinkOut produced cut film, printed stickers and banners. Lightbox panels received film and raised acrylic logos. Installers started early to reduce disruption to customers.

Connect imagery, lighting and branding

A large fishing vessel wall image and window graphics connect with the shop’s offering. Lightboxes gained black finishes, replacement panels and letters. An existing banner frame received a new print. The case shows reuse and different signage techniques renewing one shop identity.

Curved fish shop counter with a glass splash screen, timber front panels and a stainless steel rail in a modern retail interior.

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