Black Škoda with yellow accents, Jumbo Visma door graphics and multiple full-colour sponsor logos.

Team Jumbo Visma

Graphics for the new fleet

Vehicle graphics for Team Jumbo-Visma

Following a successful partnership in 2020, our team continued as an official supplier to Team Jumbo-Visma's speed skating and cycling teams in 2021.

Before the new season, the team received an entirely new fleet, with ŠKODA as its new vehicle sponsor. We applied professional graphics in Team Jumbo-Visma's recognisable brand identity to the new cars.

The result was a striking, cohesive fleet that made the team and its sponsors clearly visible on the road and during races.

Black-and-yellow Škoda with sponsor lettering on the side window, a white honeycomb pattern, various logos and Škoda branding on the bodywork.

Large fleet of yellow-and-black Škoda team cars and a branded Jumbo Visma bus with full-colour graphics in a car park.

ŠKODA supplied no fewer than 57 vehicles for use by Team Jumbo Visma's speed skating and cycling teams. BLINKOUT gave every vehicle its new look, all within just four weeks.

Designing the graphics

Before production, the new brand identity had to become a design adapted to the vehicles supplied to the team. There were 7 ŠKODA models to brand: SUPERB COMBI, OCTAVIA COMBI, KAMIQ, KAROQ, KODIAQ, FABIA and SCALA. Each required a model-specific layout. Team Jumbo Visma works with many sponsors, all of whom received a prominent place in the final vehicle designs.

Workshop with several black cars and installers preparing and applying vehicle graphics.

Black-and-yellow Škoda estate with full-colour Jumbo Visma graphics and side sponsor logos in a workshop.

Printing and cutting the graphics

Once the layouts were prepared for each car model, sticker production needed careful organisation. For the wrapping and vinyl application on the vehicles, we used different Avery Dennison films. Each car required printed and cut logos, text and honeycomb patterns. Sticker sets containing the logos and other lettering were organised per car, ready in time for our installers.

Time to apply the vehicle graphics!

Our installers then got to work. Every day, from 7 am to 9 pm, they wrapped several cars and completed the vinyl application. With all vehicles at 1 location in Leusden, all 57 cars were wrapped and branded in the new identity within just 1 month.