Vehicle graphics
VSR Leidingrenovatie: one style for van and trailer
A recognisable green identity for a work van and trailer
Green graphics, white logos and clear lettering give VSR’s work van and trailer a coordinated visual identity.
The story behind this project
Recognition on the road and on site
For VSR Leidingrenovatie in Roosendaal, a vehicle provides more than transport. The work van and trailer are visible while staff travel and when they arrive at a job. A consistent identity helps connect these different vehicles and equipment to the same business.
The photographs show green colour panels, the white logo and clear lettering across both applications. For the Peugeot Partner shown here, VSR requested graphics in the VSR Leidingrenovatie style. BlinkOut adapted the identity to the available surfaces of the vehicle.
Working with the bodywork
A logo that works on paper needs a fresh layout on a work van. Doors, handles and panels interrupt the surface. Adapting the graphics around them keeps the name legible and allows the design to follow the vehicle’s shape.
On this Partner, large green panels combine with the original white bodywork. The round logo has room on the side and rear, while the company name and website appear in clear, contrasting lettering. Each viewing angle contributes to the same recognisable identity.
Materials chosen for each surface
Vehicle graphics can use printed film, cut shapes or a combination of both. Selection depends on the substrate, its curvature and the artwork. Film applied to a flat panel faces different requirements from material shaped around curves or profiled edges.
The trailer photographs show why that distinction matters. Its body has a very different shape from the van, yet the colour and logo maintain recognition. A consistent identity therefore needs an installation approach adapted to each object.
Consistency without a fixed template
Fleet branding does not mean putting the same sticker in the same position on every vehicle. Recognition comes from consistent colours, logo shapes and a clear approach to lettering. The layout is then adapted to the van, trailer or other application.
Want different vehicles to form one recognisable fleet? BlinkOut can help develop a practical vehicle identity and adapt it to each model, considering legibility, bodywork and installation.
Your brand could be next
Ready to get your brand noticed?
Tell us what you have in mind. Taking inspiration from this project, we can help you find the right approach for your brand.
