Outdoor signage
Beta Benelux: an exterior that expresses the brand
Orange exterior signage and printed window film identify the Roosendaal premises.
Exterior signage, one-way vision window film and a coordinated entrance give Beta Benelux’s Roosendaal premises a consistent identity.
The story behind this project
A recognisable brand from the street
At Beta Benelux in Roosendaal, the brand identity extends across the building. Orange exterior signage stands out against the light cladding. Large product images and logos on the windows continue the same visual approach.
The design works at two distances. The exterior name provides recognition from the street, while the window graphics communicate more about the brand and products closer to the building.
A rigid base for the exterior graphics
The exterior signage combines aluminium composite panel with cut film in Beta’s colours. The rigid panel provides the backing, while the film creates the coloured finish.
Letter shape and colour are only part of the specification. Positioning on the cladding, spacing and fixing details also contribute to a balanced and carefully finished result.
Window graphics with an outward view
Printed one-way vision film makes use of the large glazed areas. Small perforations share the surface between graphics and visibility. The outside carries a recognisable image while a view out remains possible from inside under suitable lighting conditions.
The effect depends on the light balance: the outside needs to be brighter than the interior. At the entrance, frosted film and orange lettering continue the building’s coordinated appearance.
A consistent approach to walls and windows
An exterior name sign tells only part of the story. Including the glazing and entrance gives the premises a coherent identity that reflects Beta Benelux.
Want to make your business premises more recognisable? BlinkOut can coordinate exterior signage, window film, material selection and installation within one design.
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Tell us what you have in mind. Taking inspiration from this project, we can help you find the right approach for your brand.
