Autostrada

Complete signage for Autostrada

BlinkOut provided the complete visual branding for Autostrada's new location, inside and outside the building.

Autostrada stands for six assurances: service, atmosphere, quality, staying up to date, confidence and warranty. These values were made visible through different signage applications in and around the building.

Large-format window lettering
Striking two-colour lettering was applied to the first-floor windows. Because the glass was highly reflective, the stickers were fitted outside for optimal legibility.

Wrapped counter
The existing counter was transformed with white, orange and black wrap film to match Autostrada's brand identity.

XXL wall stickers
The six assurances were applied to the walls on a large scale using specialist wall film.

Black-and-white window graphic
A distinctive black-and-white photograph was placed on the shorter side of the building. Its restrained palette contrasts strongly with the other brand colours.

Wrapped facade panels
The panels between the window frames were finished with matt black and gloss orange film, giving the building a recognisable brand identity on every side.

New lightbox graphics
Finally, the existing lightbox received new translucent graphics, bringing it into line with Autostrada's refreshed appearance.