Outdoor signage

AXI signage in the Netherlands and Belgium

A renewed identity at three locations, inside and outside.

Façade signage, lettering, window film and wayfinding for AXI in Breda, Willebroek and near Ghent.

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The story behind this project

One identity across several locations

AXI asked BlinkOut to implement its new identity at three sites in the Netherlands and Belgium. Logos and colours became different signage applications, from reception lettering to large illuminated façade panels.

Breda, Willebroek and Sint Denijs Westrem near Ghent had different scopes and existing interiors. Applications were selected individually to extend the identity across each site.

Purple corner sign with white axi 3D built-up letters on the dark metal facade of modern business premises.

Purple canopy sign with white axi entrance lettering at modern business premises with grey cladding and a car park.

From counter lettering to window film

Near Ghent, counter lettering was replaced with purple acrylic letters. Willebroek received reception and coffee area lettering, frosted film with an open logo and renewed wayfinding.

Translate identity across formats

A logo on paper is different from an identity within a building. Dimensions, materials, lighting and viewing distances inform each application. This project connected interior graphics and exterior signs.

Purple canopy sign with white axi entrance lettering above a modern business entrance overlooking a business park.

Breda: recognition at height too

Alongside interior and entrance updates, large illuminated corner panels were installed at approximately 30 metres in Breda. The painted 450 × 200 cm panels were positioned using a crane.

Large purple sign with white axi built-up letters high on the grey facade of modern business premises beside a business park.

Implement branding across your locations

This case shows how one identity can need different applications at each building. Supply locations, existing signage and brand files to coordinate scope and installation per site.