Interior decoration

Concentrix Amsterdam — interior branding on walls and glass

Large images, brand values and glass graphics give the office a recognisable character.

Wall prints, colourful columns and frosted glass graphics bring the Concentrix identity into its Amsterdam office.

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The story behind this project

Bringing the brand into the workplace

An office offers far more opportunities for branding than a logo at the entrance. At Concentrix in Amsterdam, the identity extends across large walls, columns and glass partitions. Portraits, bold colours and brand values give each application a different role within the same visual scheme.

The client supplied print-ready artwork, which was produced to fit the different surfaces. This gives the different areas of the office a consistent brand identity.

Wall film creates room for large images

The wall graphics use full colour printed film, divided into drops that form the complete design. A portrait can fill a wall, while lettering and graphic shapes continue the visual identity elsewhere.

Opaque white print film provides the base for the colours. The surface, joins between drops and the positions of doors and other interruptions all require attention. Matching the artwork to the actual wall helps the design read as a whole. Vertical graphics also give the columns their own role within the interior.

Frosted glass film combines appearance and screening

A matt, light-transmitting glass film with printed graphic elements was applied to the glass partitions. It creates an etched-glass appearance and softens direct views through the treated areas while allowing daylight to pass through the material.

This makes glass film useful in offices that need openness alongside some visual screening. Lettering, colour and logo elements can be included in the same application. The level of screening depends on the design and the area covered; the film does not automatically make a glass partition completely opaque.

A consistent identity throughout the office

Portraits, values on columns and graphic glass panels bring the identity into the office at different scales. A large wall gives a room character, a short message works at close range and glass film adds a functional application.

Would you like to bring your brand into the workplace? BlinkOut helps translate your visual identity into wall prints, glass graphics and other interior elements. We consider the space, the surfaces and how people use the office, so the different applications tell one coherent story.