Outdoor signage
FysioFaster: a consistent identity inside and out
From the first view of the building to the compass in the exercise space
Illuminated signage, printed glass film and three-dimensional compass logos connect the exterior and interior of FysioFaster in Hoogerheide.
The story behind this project
A recognisable practice on Sportlaan
At Sportlaan 6 in Hoogerheide, FysioFaster brings treatment and training together. As the location took shape, the practice’s identity needed a clear place within it. The name and compass logo provide a consistent thread, appearing outside, on the glass and on the interior walls.
BlinkOut developed the signage as a coordinated set of applications. Illuminated signage at the entrance helps visitors recognise the practice. The large glazed frontage carries the name, while colourful logos bring the same identity into the entrance and exercise space.
Glass film for privacy and identity
The glass graphics combine a matte dusted appearance with printed artwork. This softens the view through the glass while giving it a role in the brand identity. The compass and name become part of the space, without requiring a separate sign for every glazed panel.
Printable dusted film is suitable for flat glass partitions and doors. The layout determines where views remain open and where text or graphics appear. For FysioFaster, it was also agreed that the colours of the printed compass would be visible from both sides of the glass.
The compass as an interior feature
Inside, the compass logos take on a different role. As separate three-dimensional elements, they stand out against the vertical timber slats. The colours contrast with the natural background, while the physical depth of the logos adds another dimension to the identity.
Installation was coordinated with the fit-out by the client and contractor. They supplied the wall panels; BlinkOut provided the signage that complements them. Scheduling the logos after the walls were finished allowed their position and detailing to be coordinated with the surrounding interior.
One identity throughout the visit
A practice is experienced from the street, at the entrance and during a visit to a treatment or exercise room. The same name, colours and compass shape connect these moments. Illuminated signage, film and three-dimensional logos each serve a different purpose, contributing to a coherent identity.
Fitting out a new practice or business location? BlinkOut can help coordinate the building frontage, glass and interior, choosing a suitable way to display your brand on each surface.
Your brand could be next
Ready to get your brand noticed?
Tell us what you have in mind. Taking inspiration from this project, we can help you find the right approach for your brand.
