Outdoor signage

GN Bouw: wayfinding at Slothoeve Gravesteyn

A recognisable entrance and clear directions in a leafy setting in Dordrecht.

A shaped entrance sign, directional boards and gate panels connect the GN Bouw and Fraa-i identities with the visitor route.

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The story behind this project

Clarity in a distinctive setting

At Slothoeve Gravesteyn in Dordrecht, the signage sits within a leafy, historic setting. The property is GN Bouw’s office. The signs combine the name of the building with GN Bouw and Fraa-i logos and the address, Amstelwijckweg 14.

An entrance sign with a shaped top, an entrance arrow, gate panels and freestanding directional signs form one recognisable route. Visitors receive relevant information at each decision point.

An entrance sign suited to the location

The top of the entrance sign follows the outline of a building illustration. This gives the sign its own character and connects it with the property. The building name appears above the company logos and address.

White panels contrast with the dark posts and surrounding greenery. The same combination appears throughout the signage, creating visual consistency while each element provides information relevant to its position.

White entrance sign with black arrow on the fence

Welcome panel with GN Bouw and Fraa-i logos

Directions at the right decision point

A visitor route involves several decisions. At the fence, a large arrow identifies the entrance. Further along, separate panels direct visitors towards the companies, while a smaller sign points towards the exit.

For outdoor wayfinding, we consider reading distance, contrast, approach direction and available mounting space. Panels need not all be the same size: their purpose and information determine the layout. Here, arrows and logos maintain a consistent arrangement.

Clear routes and a welcoming arrival

A recognisable entrance and well-placed directions help visitors navigate the grounds. A consistent style connects the different destinations and suits the character of the property.

Want clearer identification and directions on your business premises? BlinkOut can help plan a coordinated entrance, directional and exit signage scheme, suited to your brand and surroundings.