Outdoor signage

Golf & Relax: a new identity from frontage to interior

A new identity, from the approach road to the restaurant

Façade lettering, window graphics, wayfinding and a three-dimensional interior logo bring the Golf & Relax identity together.

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The story behind this project

Taking the new identity across the site

The change from Golfcentrum Roosendaal to Golf & Relax called for more than a new name on a single sign. Visitors arrive through the grounds, find reception, head to the driving range or settle into the restaurant. The new identity needed to be recognisable throughout that journey.

BlinkOut developed the rebranding across several signage applications. The roadside sign, façade lettering, window graphics and three-dimensional interior logo are connected by blue, white and gold-coloured accents.

Wayfinding in a consistent style

Here, signage presents the brand and provides practical information. Directions on the glazing point visitors towards reception, the restaurant, changing rooms, driving range and golf shop. Blue panels and white text connect the information to the wider identity of the venue.

The agreed scope included graphics on both sides of the glazing. The photographs show how each side carries its own information. Outside, the sign on the approach helps visitors recognise Golf & Relax before they reach the building.

Blue and white Golf & Relax sign with gold-coloured accents beside the approach road.

Individual white and gold-coloured Golf & Relax letters on the brick façade.

Flat panels and three-dimensional lettering

The external signage scope included aluminium composite panels. This material combines aluminium outer layers with a core, providing a relatively lightweight, rigid base for signage. It can be made into flat panels that present lettering and imagery clearly.

Inside, the branding gains extra depth. The logo on its gold-coloured backing and the individual wall letters introduce relief and shadow. Visible stand-off fixings and separate shapes make the brand mark part of the interior.

Recognition throughout the visit

The strength of this project lies in its consistency. Visitors encounter the same visual language on arrival, at the entrance and inside the building. Different materials and formats each serve a purpose while maintaining one coherent identity.

Introducing a new name or visual identity at your premises? BlinkOut helps identify the applications you need and turns them into practical, recognisable signage indoors and out.