Interior decoration

Mervo Sport: retail branding with sporting character

A consistent sporting identity throughout the store interior.

Exterior and window graphics, distinctive brand panels and sporting floor graphics bring Mervo Sport’s Roosendaal store together.

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The story behind this project

A sporting identity throughout the store

A sports shop needs to feel energetic while keeping its ranges easy to navigate. At Mervo Sport in Roosendaal, prominent brand panels, sporting details and a recognisable store identity connect the different departments.

The graphics respond to both the products and the setting. Large lettering, logos and yellow accents give individual areas character, while the darker interior provides a calm backdrop for footwear, clothing and accessories.

The right approach for each surface

A coherent store design uses materials suited to their surroundings. Smooth glass presents different requirements from a wall, counter or floor. At Mervo, window graphics and interior branding work alongside sporting floor designs.

The window film combines a full-colour print with a protective laminate. Elsewhere, the surface, lighting and intended use determine the appropriate material. Foot traffic matters for floor graphics; a window film is not automatically suitable underfoot.

Mervo Sport lettering on the store counter

Graphic accents around the staircase and glass lift

Connecting the different departments

The store name and individual sports brands each have their place. A clearly branded counter, footwear display and graphic details around the staircase and lift contribute to a coherent interior.

Court markings and track lines also make the floor part of the shopping experience. Large graphic areas establish the overall character, while smaller lettering and logos complete the detail.

A store that feels like one environment

The strength lies in how the elements work together. Branding supports the layout and connects separate walls, windows and furniture into a recognisable retail environment.

Looking to give your shop, showroom or reception area more character? BlinkOut considers the brand, layout and surfaces together, with an appropriate finish for each part.