Interior decoration

Interior signage for WE Fashion Amsterdam

The brand story within the Kalverstraat flagship store.

Lift wrapping, a company timeline and bespoke interior elements for WE Fashion.

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The story behind this project

From sketches to a recognisable shop interior

BlinkOut translated ideas and sketches into interior signage and bespoke components for WE Fashion’s Amsterdam flagship store. Opened in November 2020, it featured disco inspired lifts and a company timeline presenting the brand story throughout the space.

The project combined materials and techniques. Preparation and installation took several weeks, with attention to how elements connected.

Retail interior with wall graphics and 'WE CARE' and 'WE BELIEVE IN DESIGNS THAT CONNECT' lettering beside a passage to the clothing shop.

Integrated wall feature with a black-and-white photograph, digital display and 'WHERE WE'RE AT NOW' lettering in an informative retail presentation.

Corridor with large wall graphics, lettering and a digital display featuring 'WE CARE' and 'WE BELIEVE IN DESIGNS THAT CONNECT' in a modern retail interior.

Wall display with transparent acrylic elements and inspirational green-and-white lettering on a light interior wall.

A timeline and story on the walls

The stairwell displayed themes concerning working methods, supply chains, products and community contributions. BlinkOut translated this content into imagery, wording and material accents.

Vinyl alongside acrylic

Wording and photographs used matt and gloss vinyl, often cut to contour. Acrylic panels in different thicknesses added depth, with varying matt and gloss finishes.

Wall display with timeline panels, typography and historic images, providing information in a retail interior.

Retail interior corner with large wall panels, lettering and a sustainability screen, including 'CHECK OUT OUR 2025 GOALS', 'WHERE WE'RE AT NOW' and 'ACT SUSTAINABLY WE CARE.'

Bespoke retail components

Photograph supports and movable sliders required custom constructions. Fitting rooms gained appropriate panels, service buttons and wording. Each component’s function informed its design.

Window fabric and finishing connect departments

Adhesive window fabric was applied to transparent dividers between departments. Recycled acrylic panels also formed part of the interior. The case shows bespoke elements, print and film carrying a retail story together. Plans, imagery and component lists help prepare your project.